[{"data":1,"prerenderedAt":170},["ShallowReactive",2],{"guide-en-moq-explained":3},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":7,"slug":9,"order":10,"summary":11,"keywords":12,"body":17,"_type":164,"_id":165,"_source":166,"_file":167,"_stem":168,"_extension":169},"/en/guides/moq-explained","guides",false,"","What a chocolate MOQ actually means for a first order","moq-explained",1,"Factories quote a minimum in kilograms, buyers think in cartons and containers. Here is how to convert one into the other and what a 200 kg test order really buys you.",[13,14,15,16],"chocolate MOQ","minimum order quantity chocolate","how many cartons 200kg chocolate","first chocolate import order",{"type":18,"children":19,"toc":156},"root",[20,29,35,41,46,67,80,86,91,125,131,136,142,151],{"type":21,"tag":22,"props":23,"children":25},"element","h2",{"id":24},"the-number-that-stops-most-first-orders",[26],{"type":27,"value":28},"text","The number that stops most first orders",{"type":21,"tag":30,"props":31,"children":32},"p",{},[33],{"type":27,"value":34},"A factory quotes you a minimum order quantity (MOQ) in kilograms because that is what its production line works in. A buyer thinks in cartons, pallets and containers. The gap between those two languages kills more first orders than price does.",{"type":21,"tag":22,"props":36,"children":38},{"id":37},"converting-kilograms-to-something-you-can-picture",[39],{"type":27,"value":40},"Converting kilograms to something you can picture",{"type":21,"tag":30,"props":42,"children":43},{},[44],{"type":27,"value":45},"Take a 150 g retail box. A standard export carton holds 24 boxes:",{"type":21,"tag":47,"props":48,"children":49},"ul",{},[50,56],{"type":21,"tag":51,"props":52,"children":53},"li",{},[54],{"type":27,"value":55},"one carton = 3.6 kg",{"type":21,"tag":51,"props":57,"children":58},{},[59,65],{"type":21,"tag":60,"props":61,"children":62},"strong",{},[63],{"type":27,"value":64},"200 kg ≈ 56 cartons",{"type":27,"value":66}," — a little under two pallets",{"type":21,"tag":30,"props":68,"children":69},{},[70,72,78],{"type":27,"value":71},"For 40 g bars the arithmetic moves the other way: a carton may hold 48–60 bars, so the same 200 kg buys you more units but fewer cartons. Always ask for both numbers: kilograms ",{"type":21,"tag":73,"props":74,"children":75},"em",{},[76],{"type":27,"value":77},"and",{"type":27,"value":79}," cartons per case pack.",{"type":21,"tag":22,"props":81,"children":83},{"id":82},"what-the-200-kg-tier-is-for",[84],{"type":27,"value":85},"What the 200 kg tier is for",{"type":21,"tag":30,"props":87,"children":88},{},[89],{"type":27,"value":90},"A stock order at this level exists to do three things:",{"type":21,"tag":92,"props":93,"children":94},"ol",{},[95,105,115],{"type":21,"tag":51,"props":96,"children":97},{},[98,103],{"type":21,"tag":60,"props":99,"children":100},{},[101],{"type":27,"value":102},"Put the product in front of real consumers",{"type":27,"value":104}," — a supermarket trial, a vending run, a market stall.",{"type":21,"tag":51,"props":106,"children":107},{},[108,113],{"type":21,"tag":60,"props":109,"children":110},{},[111],{"type":27,"value":112},"Test whether the recipe survives your climate",{"type":27,"value":114}," — a load that sits at 28 °C in August tells you more than any brochure.",{"type":21,"tag":51,"props":116,"children":117},{},[118,123],{"type":21,"tag":60,"props":119,"children":120},{},[121],{"type":27,"value":122},"Let your label designer work from a real pack",{"type":27,"value":124}," — not a mock-up.",{"type":21,"tag":22,"props":126,"children":128},{"id":127},"where-the-second-tier-starts",[129],{"type":27,"value":130},"Where the second tier starts",{"type":21,"tag":30,"props":132,"children":133},{},[134],{"type":27,"value":135},"Private label and OEM are quoted at the factory's custom minimum, which is set by the printing run and the mould, not by the chocolate. Artwork, film and plate costs are one-off and get amortised over the run — so the same recipe has two very different prices depending on which tier you are in.",{"type":21,"tag":22,"props":137,"children":139},{"id":138},"the-question-to-ask-every-supplier",[140],{"type":27,"value":141},"The question to ask every supplier",{"type":21,"tag":143,"props":144,"children":145},"blockquote",{},[146],{"type":21,"tag":30,"props":147,"children":148},{},[149],{"type":27,"value":150},"\"What is your minimum in cartons, and what is the minimum for my own artwork?\"",{"type":21,"tag":30,"props":152,"children":153},{},[154],{"type":27,"value":155},"If a supplier only quotes kilograms, you are talking to someone who has never packed a container. If they quote the second number before you ask, they have done this before.",{"title":7,"searchDepth":157,"depth":157,"links":158},2,[159,160,161,162,163],{"id":24,"depth":157,"text":28},{"id":37,"depth":157,"text":40},{"id":82,"depth":157,"text":85},{"id":127,"depth":157,"text":130},{"id":138,"depth":157,"text":141},"markdown","content:en:guides:moq-explained.md","content","en/guides/moq-explained.md","en/guides/moq-explained","md",1790988221903]